GOOD COMPANY FEATURING KURT RACICOT
The LaunchCats will be featuring Kurt Racicot, owner and designer at Stone Glacier at our next Good Company event. Join us to design and name Stone Glacier's newest adventure backpack and develop a plan to launch the product. We will be solving this challenge March 23rd @ 4pm in Jabs 207.
What activities do you do in the outdoors?
What gear do you considered to be "the essentials"?
Good Company Featuring Ryan Rickert
Pint Pass is an app for those who love beer. The free app features area breweries, tap lists, and directions to the closest local favorite. Become an exclusive member and enjoy discounts on beer, growlers refills and meals. Pint Pass is new to the market and in need of awareness and engagement.
We are challenged with identifying ways to market Pint Pass by educating consumers on its features and benefits.
Create a 1 sentence marketing message and tagline
Create a guerrilla marketing strategy focusing on social media and word of mouth
GOOD COMPANY FEATURING Tiffany Lach
Sola Café is one of Bozeman, Montana’s best restaurants, bakeries, and coffee houses serving locally-sourced and seasonally-inspired breakfast, lunch, and dinner, as well as locally-roasted coffee and espresso. Recently they have expanded to develop a Sola Jabs Hall location at Montana State University to serve the MSU community.
How do we market Sola Jabs Hall to the greater MSU student body to increase awareness and engagement?
What in your mind are Sola's selling points?
What motivates you to go eat somewhere?
What things would make you go more often?
Good Company featuring Tate Chamberlin
Chamberlin Productions is moving forward using a dynamic group of students, volunteers, businesses and artists to further the community in appreciation and involvement with the arts. With current events including Rail Jam, Interchange, Avalaunch and Moods on the Madison, Chamberlin Productions is focused on what's next.
We are challenged with designing the next Chamberlin Productions event at the intersection of Music, Entrepreneurship and Design.
Things to think about...
Engaging & Interactive
Creative & Unique
Collaborative & educational
Good Company featuring Jeff Riggs
Clark’s Fork is currently a breakfast and lunch restaurant interested in breaking into the dinner market. They are considering starting a subscription based dinner service for their customers. We are challenged with designing the process for maximum effectiveness.
Subscription (Web, App, Email, Walk-ins, Phone, etc.)
Action (Delivery, Pickup, Dine in, etc.)
Menu (limited, pre-selected, full menu, etc.)
Frequency (weekly, bi-weekly, etc.)
Good Company featuring Chad Zeitner & Jeremy Gregory
Montucky Cold Snacks (MCS) is a light lager company distributed throughout Montana, Washington, and Oregon. MCS competes on price with large domestics such as PBR, Rainier, and Rolling Rock.
Currently, MCS focuses most of it's marketing on outdoor culture and their ‘8% Back to Local Causes’ pledge. Recently, MCS has began to realize that their appeal may be coming from the bright, fun, elements associated with their branding. MCS is owned by two young locals with limited market funding.
In your mind what are the selling points of the brand?
What is the most effective way to reinforce what you perceive to be the main selling point(s) through marketing?
What new and innovative ways can we implement to engage our target market?
Good Company Featuring Hudson & Phillip
Come help Hudson get exposure and find out what its really like to start a business in the outdoors. Not being in fly shops allows Alpen Reel Co to have a higher quality reels ($500) at a much lower price ($200). In addition, a portion of their profits is donated to the Greater Yellowstone Foundation.
However, staying out of retail is not an easy strategy.
Hudson needs to find better ways to market his products. All participates will receive a discount on Alpen Reel Co merchandise and will be able to test out an Alpen Reel. Paulies catering will be provided.